Wednesday, January 28, 2009

‘Paul Blart’ Clamps Down ‘Rise of Lycans’

by Brandon Gray

Paul Blart: Mall Cop retained the top spot again over the weekend, edging out the debut of the latest Underworld movie with $21.6 million. The action comedy stood its ground with a better-than-average 32 percent drop, and its collections grew to a hefty $64.9 million in ten days. Overall business was just as bullish, strong by January standards for the third weekend in a row with an eleven percent increase over the same timeframe last year.
Underworld: Rise of the Lycans devolved the vampires-versus-werewolves franchise, grossing $20.8 million on approximately 3,500 screens at 2,942 theaters. The previous movie, Underworld: Evolution, opened to $26.9 million three years ago, while the first Underworld scored $21.8 million, and both would rate even higher factoring ticket price inflation. According to distributor Sony Pictures, 59 percent of moviegoers were male and 55 percent were over 25 years old. By comparison, Underworld: Evolution was 55 percent male and 46 percent over 25 in its opening.
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